Laciani offers Italian luxury grooming products, cosmetics and fragrances for men.
The beauty products contain some of the most rare, precious and expensive ingredients in a perfumer’s arsenal.
The key to a well-kept beard is daily grooming and conditioning. This beard oil conditions, softens and nourishes the beard with a lightweight blend of almond, jojoba and grapeseed oils as well as Vitamin E. Available in three iconic Laciani Private Blend scents. Follow by combing with Laciani Beard Comb to smooth hair and help disperse oil evenly.
Beard Wash
The Foundation of a Refined Beard Grooming Ritual
Product code: LAC-BG-001
Size: 75 ml, €49.00
Description: A refined daily cleanser created to keep the beard fresh, clean, and impeccably groomed without compromising its natural feel. Designed for the modern gentleman, Beard Wash provides the essential first step in a sophisticated beard-care ritual. Its practical format makes it an ideal companion for everyday grooming, helping maintain a clean, polished appearance.
Use: Wet the beard with warm water. Apply a small amount of Beard Wash and massage gently through the beard and onto the underlying skin. Rinse thoroughly and pat dry with a towel. Follow with Beard Oil or Conditioner Butter as desired.
Beard Oil
Nourishment, Softness and a Distinctive Signature Scent
Product code: LAC-BG-002
Size: 30 ml, €55.00
Description: A lightweight conditioning oil that softens, nourishes, and enhances the appearance of the beard while leaving it feeling smooth and well maintained. Its blend of almond, jojoba, and grapeseed oils, complemented by Vitamin E, adds a luxurious finishing touch to everyday grooming. Available in three distinctive Private Blend scents, Beard Oil combines conditioning care with a sophisticated fragrance experience.
Use: Dispense a few drops into the palms and rub the hands together. Massage evenly through a clean, dry or slightly damp beard, working from the roots towards the ends. Adjust the quantity according to beard length and thickness. Comb through to distribute the oil evenly.
Conditioner Butter
Deep Conditioning for a Softer, More Manageable Beard
Product code: LAC-BG-003
Size: 60 ml, €49.00
Description: Conditioner Butter provides rich, targeted conditioning for a beard that feels softer, smoother, and easier to manage. Its luxurious texture makes it an ideal complement to a daily grooming ritual, particularly for maintaining a polished, well-cared-for appearance. Designed for men who appreciate a considered approach to personal care, it adds a conditioning step to a complete beard-maintenance routine.
Use: Take a small amount and warm it between your palms. Distribute evenly throughout the beard, paying particular attention to dry or coarse areas. Work through the hair with your fingers or a beard comb. Follow the product label for any specific application or rinsing instructions.
Styling Wax
Precision, Definition and Lasting Grooming Control
Product code: LAC-BG-004
Size: 60 ml, €45.00
Description: Styling Wax is designed to give the beard definition, control, and a refined finish throughout the day. It is the ideal final step for shaping individual styles while maintaining a sophisticated, impeccably groomed appearance. Whether creating a neatly defined outline or refining individual sections, this grooming essential helps bring structure and intention to personal style.
Use: Warm a small amount between your fingertips. Apply evenly to the beard and shape as desired. Use a little at a time to build definition and control without overloading the hair. Style with your fingers or a beard comb.
The Laciani Aftershave Balm helps to protect the skin of dulling and damaging toxins by using plant extracts to promote purification and reduce irritating environmental pollutants. It also helps to minimize skin irritation and redness and create a barrier to defend skin against the visible effects of pollution and toxic stressors. This water-activated, foaming gel cleanser has been developed to condition while it cleanses.
Lip Balm
Everyday Comfort for Well-Groomed Lips
Product code: LAC-SK-001
Size: 10 ml, €29.00
Description: A refined everyday essential designed to keep the lips feeling conditioned and comfortable while complementing a complete men’s grooming routine. Compact and effortless to use, Lip Balm brings a luxury approach to even the smallest details of personal care. Its convenient format makes it suitable for everyday use at home or on the go.
Use: Apply a small amount evenly to the lips as needed throughout the day. Reapply whenever additional comfort is desired. Follow the product packaging for any specific precautions.
Face Cleanser
A Fresh, Refined Start to Daily Skincare
Product code: LAC-SK-002
Size: 100 ml, €49.00
Description: A water-activated foaming gel cleanser designed to cleanse while helping condition the skin. Face Cleanser provides an elegant first step in a daily skincare ritual, leaving the face feeling refreshed and prepared for subsequent products. Its practical format makes it a straightforward addition to a sophisticated grooming routine.
Use: Wet the face with lukewarm water. Apply a small amount of cleanser and gently massage over the face, avoiding the eye area. Rinse thoroughly and pat dry. Follow with Skin Revitalizer and Skin Moisturizer as appropriate.
Skin Moisturizer
Everyday Hydration for a Polished, Comfortable Complexion
Product code: LAC-SK-003
Size: 60 ml, €79.00
Description: A sophisticated daily moisturiser created to complement the needs of modern men’s skin. Skin Moisturizer makes hydration an effortless part of a refined skincare routine, helping maintain a comfortable, well-groomed appearance. Its convenient format and understated positioning make it an essential step in a complete daily skincare ritual.
Use: Apply to clean, dry skin, spreading gently over the face and neck while avoiding direct contact with the eyes. Use according to the packaging, typically in the morning and evening. During the day, complete your routine with sunscreen.
Skin Revitalizer
A Targeted Step for a More Complete Skincare Ritual
Product code: LAC-SK-004
Size: 30 ml, €95.00
Description: Skin Revitalizer is a concentrated addition to a premium daily skincare regimen, designed for men seeking a more complete approach to skin care. Its 30 ml format makes it an elegant, targeted step between cleansing and moisturising. It complements a considered routine built around keeping the skin looking fresh, cared for, and well maintained.
Use: Apply to clean skin according to the product label. Spread gently over the face, avoiding the eye area, and allow it to absorb before applying Skin Moisturizer.
Eye Treatment
Dedicated Care for the Delicate Eye Area
Product code: LAC-SK-005
Size: 15 ml, €89.00
Description: A targeted treatment designed specifically for the delicate eye area, adding a dedicated step to a sophisticated men’s skincare routine. Its compact 15 ml format makes it easy to incorporate into daily grooming while focusing attention on one of the most visible areas of the face. Eye Treatment complements a complete skincare ritual with a considered approach to facial care.
Use: Apply a small amount to the skin around the eyes, following the packaging directions. Gently pat into the skin using your ring finger. Avoid direct contact with the eyes and do not apply to irritated skin.
Shaving Foam
A Luxurious Foundation for a Smooth, Comfortable Shave
Product code: LAC-SK-006
Size: 200 ml, €49.00
Description: Shaving Foam creates a luxurious, easy-to-use preparation step for a refined shaving ritual. Its rich foaming format helps transform an everyday shave into a more comfortable and polished grooming experience. Designed to complement a sophisticated men’s personal-care routine, it provides an essential step before shaving and prepares the skin and facial hair for the razor.
Use: Wet the face with warm water. Dispense an appropriate amount of foam into the palm and spread evenly over the beard area. Shave carefully using a suitable razor, then rinse the face thoroughly. Follow with Aftershave Balm.
Aftershave Balm
Soothe, Condition and Protect After Every Shave
Product code: LAC-SK-007
Size: 75 ml, €69.00
Description: Aftershave Balm is formulated with plant extracts and designed to help minimise the appearance of irritation and redness while supporting the skin after shaving. It also helps create a protective barrier against the visible effects associated with environmental pollutants. This refined finishing step complements the shaving ritual, leaving the skin feeling cared for and comfortable.
Use: After shaving, rinse the face and pat the skin dry. Apply a small amount of balm to the shaved areas and massage gently until absorbed. Avoid direct contact with the eyes and follow the packaging instructions.
Clay Mask
An Intensive Treatment for a More Considered Skincare Routine
Product code: LAC-SK-008
Size: 100 ml, €65.00
Description: Clay Mask adds an intensive treatment step to a sophisticated men’s skincare routine. Its 100 ml format makes it a practical choice for periodic use when a deeper, more considered approach to facial care is desired. Designed to complement everyday cleansing and moisturising, it brings the experience of a dedicated skincare treatment into the home.
Use: Apply to clean skin according to the product label, avoiding the eye and lip areas. Leave on for the specified time, then remove as directed. Follow with Skin Moisturizer. Use at the frequency recommended on the packaging.
A tribute to masculine freedom in an aromatic-woody fragrance with a captivating trail. A timeless, anti-conformist fragrance housed in an enigmatic brown bottle. Laciani is the fragrance of a man who refuses to blend in or stick to the rules. Its composition reveals the spirit of a man who chooses his destiny with independence and determination.
Acqua Di Colonia
The Essence of Masculine Freedom, Captured in Fragrance
Product code: LAC-FR-001
Sizes: 50 ml and 100 ml, €95.00 and €155.00
Description: Acqua di Colonia captures a distinctive interpretation of masculine freedom through an aromatic-woody fragrance with a memorable trail. Presented in an enigmatic brown bottle, it is an expressive choice for the man who values individuality, confidence, and timeless style. Its character celebrates independence and determination, offering a fragrance experience for those who prefer to define their own path rather than follow convention. Sophisticated yet individual, it brings a distinctive finishing touch to everyday grooming and special occasions.
Use: Spray lightly onto pulse points, such as the wrists and neck. Apply to clean, dry skin and adjust the amount to your preferred fragrance intensity. Avoid spraying into the eyes or onto irritated skin.
Acqua Di Profumo
A Distinctive Signature for the Independent Gentleman
Product code: LAC-FR-002
Sizes: 50 ml and 100 ml, €125.00 and €189.00
Description: Acqua di Profumo brings Laciani’s signature masculine character into a sophisticated fragrance format. With its aromatic-woody identity and unmistakably independent spirit, it is designed for those who want their fragrance to leave a distinctive and memorable impression. Housed in an enigmatic brown bottle, this fragrance reflects a confident approach to personal expression. Its timeless yet unconventional character makes it a considered choice for the modern gentleman who values individuality, refinement, and a strong personal signature.
Use: Apply sparingly to pulse points, such as the wrists and neck. For a more subtle effect, use a light application; for a more pronounced impression, adjust the amount according to personal preference. Avoid contact with the eyes and sensitive or irritated skin.
Limited or global editions, sneak peeks or exclusive products: private open access for all to Laciani Special Editions.
The Complete Beard Ritual Gift Set 1
The Complete Four-Step Ritual for an Impeccably Groomed Beard
Product code: LAC-SE-001
Contents: 4 products (Beard Wash, Beard Oil, Conditioner Butter, Styling Wax), Individual value €198 and Gift-set RRP €165
Description: The Complete Beard Ritual brings together four complementary grooming essentials in one curated collection. Featuring Beard Wash, Beard Oil, Conditioner Butter, and Styling Wax, it combines cleansing, conditioning, nourishment, and styling in a considered daily grooming experience. From the first step of cleansing to the final touches of definition, each product supports a different stage of beard maintenance. Designed for the modern gentleman who values quality, personal care, and attention to detail, this collection makes a refined gift for birthdays, Father’s Day, anniversaries, and other special occasions. It also offers an ideal introduction to the Laciani beard grooming range.
Use: Cleanse: Apply Beard Wash to the beard, work into a lather, and rinse thoroughly. Nourish: Apply Beard Oil evenly through the beard, following the product label. Condition: Work a small amount of Conditioner Butter through the beard to help soften and improve manageability. Style: Finish with Styling Wax to shape, define, and control the desired look.
Adjust quantities according to beard length and thickness. Follow the individual product labels for specific directions.
The Essential Skincare Ritual Gift Set 2
The Four-Step Facial Care Ritual for the Modern Gentleman
Product code: LAC-SE-002
Contents: 4 products (Face Cleanser, Skin Moisturizer, Skin Revitalizer, Eye Treatment), Individual value €312 and Gift-set RRP €260
Description: The Essential Skincare Ritual brings together four Laciani facial-care essentials in one carefully curated collection. Featuring Face Cleanser, Skin Moisturizer, Skin Revitalizer, and Eye Treatment, it combines daily cleansing and hydration with targeted facial care. Designed to make a premium skincare routine straightforward and enjoyable, the collection helps the modern gentleman care for his skin without unnecessary complexity. The combination of everyday essentials and specialized treatments makes this set an elegant introduction to the Laciani skincare range and a thoughtful gift for birthdays, Father’s Day, anniversaries, and other special occasions.
Use: Cleanse: Use Face Cleanser according to the product directions, then rinse thoroughly. Hydrate: Apply Skin Moisturizer to clean skin as directed. Revitalize: Apply Skin Revitalizer according to its individual instructions. Target: Gently apply Eye Treatment to the eye area as directed, avoiding direct contact with the eyes.
Follow the individual product labels for application amounts, frequency, and any specific precautions. Introduce products into the routine according to their instructions and skin compatibility.